Post by account_disabled on Mar 10, 2024 2:33:57 GMT -8
The Facebook Video is growing so quickly. By charging a more competitive CPM Facebook is maximizing its overall reach. As a result the watched time increases too. kenia moz graphic .jpg Key insights Facebook CPM is significantly cheaper. You can get x more impressions for your budget with Facebook. Therefore if you want to put your video in front of as many eyeballs as possible Facebook may be your best video advertising option. Overall watched time So how did the two platforms fare in terms of overall watched time Since neither the Facebook nor the AdWords interface displays an exact time metric weve taken the midpoint of each percentile to estimate the overall watched time.
For example for our second video a view in the percentile could include Europe Cell Phone Number List anywhere between the range of to . seconds. Since theres no way to determine the exact time the midpoint in this percentile would be . seconds. We have also taken autoplay into account for both channels. Our results showed that overall watched time was higher on Facebook . hours including autoplay time than on YouTube . hours. We know that YouTube Analytics only shows the watched time from the number of legitimate views for your videos more than seconds or the full completion of your video if its shorter than seconds.
In this case legitimate views would represent around watched hours from the total . hours. cost No. In fact this metric gives you visibility on all the additional watched time you are getting for free. Since were only paying for full views on YouTube hrs we could see that there were about hours of watched video coming from noncomplete views that we didnt have to pay for. The big question is How is Facebook counting the overall watched time If its considering more than views in its calculation that could represent almost hours of watched time. On the other hand if.
For example for our second video a view in the percentile could include Europe Cell Phone Number List anywhere between the range of to . seconds. Since theres no way to determine the exact time the midpoint in this percentile would be . seconds. We have also taken autoplay into account for both channels. Our results showed that overall watched time was higher on Facebook . hours including autoplay time than on YouTube . hours. We know that YouTube Analytics only shows the watched time from the number of legitimate views for your videos more than seconds or the full completion of your video if its shorter than seconds.
In this case legitimate views would represent around watched hours from the total . hours. cost No. In fact this metric gives you visibility on all the additional watched time you are getting for free. Since were only paying for full views on YouTube hrs we could see that there were about hours of watched video coming from noncomplete views that we didnt have to pay for. The big question is How is Facebook counting the overall watched time If its considering more than views in its calculation that could represent almost hours of watched time. On the other hand if.