Post by account_disabled on Feb 24, 2024 23:41:47 GMT -8
The this problem and notice there are pages missing from your current top organic pages a great way to uncover why is to use the Wayback Machine. Its a great tool that allows you to see what a web page looked like in the past. When we looked at the getstarted URL in the Wayback Machine we noticed something pretty interesting In their getstarted page also acted as their login page. When people were searching on Google for Company Name login this page was ranking bringing in a significant amount of organic traffic. Their current setup sends logins to a subdomain that doesnt have a GA code as its strictly used as a portal to the actual application.
That helped explain some of the organic traffic loss but Czech Republic Mobile Number List knowing that this client had gone through a few website redesigns I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed if youve recently done a website redesign where youre changing URLs its smart to look at your top organic landing pages from before the redesign and double check to make sure theyre redirecting to the correct pages. While this helped explain some of the traffic loss the next thing we looked at was the onpage metrics to see if we could spot any obvious tracking issues.
Comparing onpage engagement metrics Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss but it was nothing definitive. Because of this further clarity. As a disclaimer when I talk about onpage metrics Im talking about bounce rate page views average page views per session and time on site. Looking at the same top organic pages I compared the onpage engagement metrics. onpage metrics onpage metrics onpage metrics While the overall engagement metrics changed slightly the biggest and most interesting discrepancy I saw was in the bounce.
That helped explain some of the organic traffic loss but Czech Republic Mobile Number List knowing that this client had gone through a few website redesigns I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed if youve recently done a website redesign where youre changing URLs its smart to look at your top organic landing pages from before the redesign and double check to make sure theyre redirecting to the correct pages. While this helped explain some of the traffic loss the next thing we looked at was the onpage metrics to see if we could spot any obvious tracking issues.
Comparing onpage engagement metrics Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss but it was nothing definitive. Because of this further clarity. As a disclaimer when I talk about onpage metrics Im talking about bounce rate page views average page views per session and time on site. Looking at the same top organic pages I compared the onpage engagement metrics. onpage metrics onpage metrics onpage metrics While the overall engagement metrics changed slightly the biggest and most interesting discrepancy I saw was in the bounce.